Connecting to the Crunchbase API with Google Sheets

Crunchbase API with Google Sheets

How to import data from the Crunchbase API into Google Sheets

Crunchbase is a business information platform; a sort of giant database of information on organizations and people in the business world, especially the digital/technology/startup world.

They have an API so you can programmatically access and retrieve business data. There’s a free tier, which is what I’ll show in this article, and a paid, pro tier, which has a much richer dataset available through the API.

On the free tier, you’re limited to data on organizations and people profiles, through their Open Data Map. It’s a RESTful API with two endpoints (/odm-organizations and /odm-people) and you need to apply for basic access first to get a user key for access.

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How to extract email addresses tagged with a specific Gmail label

Extract email from Gmail

Everyone uses email in different ways. For me, email is at the very centre of my business. Everything flows through my Gmail account.

Being able to categorize all work enquiries or questions with a specific label, for example Queries (which I nest under my Work label) is one of the most useful features of Gmail.

Recently I needed to extract all of the email addresses for the hundreds of messages under this label. Super tedious to do manually, but thankfully there’s a much quicker way using Apps Script.

In this post, we’ll see how to setup a Google Sheet to extract all the email address for a specific Gmail label. I’ll share the code and walk through it with you.

How to use the Gmail Service with Apps Script and Google Sheets

Step 1: Set up the Google Sheet

The Google Sheet for this example is super simple for a change.

Cell B1 is where we type the label that we want to extract emails from, and then on row 3 are the two column headings, Name and Email.

The sheet looks like this:

Setup sheet for gmail app

Really important note

In this example I have a nested label, where I want email addresses from the label “queries” which belongs to the parent label “work”. Hence I need to write the label with a dash to show this relationship, with the parent label listed first, hence: “work-queries”.

If you are just looking at a single label with no relationship with other labels, then you can just type that label, e.g. “work”.

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Beginner guide to APIs with Google Sheets & Apps Script

The goal of this post is to guide you through connecting Google Sheets to your very first external API to retrieve data from a third-party and display it in your Google Sheet.

We’re going to start with a super simple warm-up API to retrieve some data:

Random math facts from Numbers API in Google Sheet

Then we’ll build a music discovery application using the iTunes API:

Itunes API with Google Sheets

Finally, I’ll leave you to have a go at building a Star Wars data explorer application, with a few hints:

Star Wars API explorer in Google Sheets

The basics: what is an API?

You’ve probably heard the term API before. Maybe you’ve heard how tech companies use them when they pipe data between their applications. Or how companies build complex systems from many smaller micro-services linked by APIs, rather than as single, monolithic programs nowadays.

API stands for “Application Program Interface”, and the term commonly refers to web URLs that can be used to access raw data. Basically, the API is an interface that provides raw data for the public to use (although many require some form of authentication).

As third-party software developers, we can access an organization’s API and use their data within our own applications.

The good news is that there are plenty of simple APIs out there, which we can cut our teeth on.

We can connect a Google Sheet to an API and bring data back from that API (e.g. iTunes) into our Google Sheet. It’s fun and really satisfying if you’re new to this world.


Connecting Google Sheets to an external API using Apps Script

We’re going to be using Apps Script to connect to external APIs in the following examples.

Apps Script is a Javascript-based scripting language hosted and run on Google servers, that extends the functionality of Google Apps. If you’ve never used it before, then you may want to read through my Beginner Guide before you start these examples.

Warm-up: Connecting Google Sheets to the Numbers API

We’re going to start with something super simple, so we can focus on the data and not get lost in lines and lines of code.

We’re going to write a short program that calls the Numbers API and requests a basic math fact.

Step 1: Open a new blank Google Sheet and rename it: Numbers API Example

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How to add a hyperlinked index sheet to your large Google Sheet workbooks

Admit it, we’ve all been there. Getting frustrated trying to find a specific sheet inside a huge workbook, and not being able to see it amongst all the other sheets.

Well, here’s a quick Apps Script to create a hyperlinked index page at the start of your workbook.

Quick caveat first: There’s one drawback – the hyperlinks open the sheets in new tabs, which unfortunately I can’t do anything about. However, it should still be useful for anyone working with workbooks with 10+ sheets.

Here it is in action:

Create hyperlinked index sheet

What if we already have a sheet by the name ‘Index’?

Well, you’ll be prompted to enter a different index name or to cancel the operation:

Create hyperlinked index sheet

Steps to create your own hyperlinked index sheet in Google Sheets

Step 1: Open up the workbook you want to add the index sheet to and open the apps script editor (Tools > Script editor...).

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Funnel charts in Google Sheets using the chart tool, formulas and Apps Script

Let’s talk about funnel charts in Google Sheets.

The charts themselves are a bit of a novelty. Yes, they’re aesthetically pleasing because of that resemblance to a real-world, tapering funnel, which reinforces their message, but a plain ole’ bar chart would be equally suitable and actually easier to read data from (because the bars have a common baseline).

However, they throw up some interesting techniques in Google Sheets and for that reason, merit this long article.

We’ll build them using tricks with the chart builder tool, then with two different types of funky formula and finally, and best of all, we’ll build a tool using Apps Script, as shown in this image:

Funnel charts with apps script in Google Sheets

As with the waterfall charts in Google Sheets, they’re not one of the out-the-box charts available to us, so we have to manually create them with a crafty workaround. Thankfully, they’re relatively simple to create, certainly simpler than the waterfall chart.

For all of these examples, we’ll use this fictitious real-estate dataset:

Google Sheets funnel chart data

Here, I’m imagining the real estate agency collects data relating to their sales funnel, and they want to display it in a funnel chart format.

Click here to open up the Google Sheet template and make your own copy (File > Make a copy...).

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