The idea originated from discussions with my wife about the tedium of preparing month-end website performance reports for her content management clients. This dashboard was a solution to streamline the monthly web reporting and offer insights that might otherwise be missed. Rather than having to visit Google Analytics for each website in turn and click around gathering the necessary data, this pulls it all together in one place.
Earlier this year I worked with The Write Life team to develop some behind-the-scenes sales data analysis during their 3-day digital bundle sale. The team wanted a simple way of gauging progress and seeing how the different sales channels fared as the sale took place.
The final dashboard I designed looked and worked like this (view the Google Sheet), and below I’ll show you how I created it: