How to reply to Google Forms survey responses quickly with Sheets & Apps Script

Google Forms survey email tool system
1. User submits Google Forms survey
2. Response logged in Google Sheet
3. Google Apps Script parses responses and sends emails
4. Original user receives reply!

You’re happy!

You sent out a Google Forms survey to your customers and received hundreds of responses.

They’re sitting pretty in a Google Sheet but now you’re wondering how you can possibly reply to all those people to say thank you.

Manually composing a new email for each person in turn will take forever. It’s not an efficient use of your time.

You could use an ESP like Mailchimp to send a bulk “Thank You” message, but it won’t be personal. It’ll be a generic, bland email and nobody likes that. It won’t engage your customers and you’ll be missing an opportunity to start a genuine conversation and reply to any feedback from the survey.

Thankfully, there is another way.

Of course there is, otherwise why would I be writing this tutorial! 😉

By adding a reply column to your Google Sheet, next to the Google Forms survey responses, you can efficiently compose a personal response to every single survey respondent.

Then, using Google Apps Script (a Javascript-based language to extend Google Apps, start here if you’re new), you can construct an email programmatically for each person, and send out the responses in bulk directly from your Google Sheet.
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