6 advanced techniques to master in Google Data Studio

Google launched a new business intelligence tool called Data Studio in May 2016. It’s a really smart reporting tool for quickly creating powerful, stunning dashboards from multiple Google data sources.

It’s a great option for small/medium businesses already using Google tools, who want to build bespoke dashboards for that 40,000ft view of their business.

Google Data Studio Example Reports

Here are two example reports for a mid-size website (~500k pageviews a month).

Firstly, a mobile performance dashboard:

Data Studio Mobile Performance Dashboard

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Vlookup in Google Sheets using wildcards for partial matches

VLOOKUP with a single wildcard

Imagine we have this table of employee information and we’ve been given a partial name (in this example: “Mye“) to find and retrieve information about.

To do this we use a standard VLOOKUP formula with the wildcard asterisk character: *

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