Building a dynamic dashboard for a 3-day digital flash sale

This time last year I worked with The Write Life during their three-day sale of The Writer’s Bundle, a collection of digital products for writers. I built a dynamic dashboard using Google spreadsheets so the team could visually monitor progress throughout the sale.

This year The Writer’s Bundle 2015 was bigger and better than ever, so I wanted to create an even more useful dashboard for the team. The dashboard was a key tool for the team, to monitor both overall and individual sales channel performance, as well as to be a motivating force by giving everyone a visual sense of progress.

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