How I Used Google Forms, AI, and Apps Script Automation to Analyze 1,700 Survey Responses

This post describes how I designed and ran an audience survey with over 1,700 responses, using Google Forms, Sheets, Apps Script, and ChatGPT. I’ll show you the entire process from end-to-end, including how I:

  1. Created a survey with Google Forms
  2. Used Apps Script to automatically say thank you to 1,700 respondents
  3. Analyzed the response data in Google Sheets
  4. Used AI to help me understand the qualitative data
  5. Presented the results in Google Docs

This flowchart shows how the system is set up:

Survey Flow Chart
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Three Ways To Use AI Tools With Google Sheets

AI course for Google Sheets

Although AI has been around for decades, it’s only really been available to the public in its current form for the past year or so. And with the rise of these generative AI tools, like ChatGPT and Google Bard, AI is more accessible than ever.

But where does AI fit with Google Sheets?

And how do we use AI tools with Google Sheets?

In this post we’re going to look at how to use the most popular AI tools with Google Sheets. You’ll see how easy it is get started and learn that AI isn’t rocket science. It’s simply another useful tool that can save you time when you work with Google Sheets.

Specifically, we’ll look at three ways to use AI tools with Google Sheets:

  1. Chatbots like ChatGPT or Bard
  2. Google Sheets Add-Ons
  3. Via the API and Apps Script (advanced)

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What AI Can Do For You As A Google Sheets User. Is The Hype Justified?

In this post, we’re going to take a 40,000 ft view of the Artificial Intelligence (AI) landscape and see how you can use it alongside Google Sheets to boost your productivity.

And, at the end of the post, I’ll answer the question about whether I think the AI hype is justified.

Before looking at what AI can do with Google Sheets though, let’s start with a quick AI 101 to ensure we’re up to speed with the lingo.

Green Tea Image generated by Dall-E
Image generated by Dall-E, a deep learning model, using the prompt “a cup of tea with a green potion inside with thin swirling vapors rising out of it”
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How To Track Link Clicks With Apps Script And Google Sheets

In this post, we’ll explore an easy way to track link clicks on a website using Google Sheets and Apps Script.

This setup is simple and not comparable to the sophisticated event tracking configurations in dedicated analytics software. However, it’s a nice, lightweight alternative that could be useful in limited scenarios. If nothing else, it’s a nice example showing how to create a webhook with Apps Script and Google Sheets to log data.

In this image you can see that when a link is clicked, it’s logged in a Google Sheet with information about the link:

Track link clicks with Apps Script

It uses the rather obscure “ping” attribute of an HTML anchor link, to send a POST request to a listening webhook set up using a Google Sheet and Apps Script.
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How To Get Fathom Analytics Data Into Google Sheets, Using Apps Script

In this post, we’re going to create a tool that calls the Fathom Analytics API and pastes website traffic data into Google Sheets:

Get Fathom Site Data

But first, a quick backstory:

Earlier this year (2022), Google announced the sunsetting of the old implementation of Google Analytics, in favor of GA4.

At the time I was running the old Google Analytics software, implemented through Google Tag Manager (along with Facebook’s pixel tracker).

It was time for me to update my web analytics software.

But I didn’t want to just shove GA4 into my existing tag manager setup. From what I’d heard, GA4 was difficult to use and way overblown for my needs.

Also, I really wanted to remove the dependency on Tag Manager from my site, because it’s too complex for my use case and I’m not particularly familiar with it. Plus, it’s been years since I’ve used the Facebook analytics pixel so I wanted to get rid of that too. I wanted to improve my site speed, and removing all this javascript would help with that goal.

So I cast around for alternative analytics software and landed on Fathom.

Fathom Analytics is a lightweight, easy-to-use, privacy-focused analytics software that is perfect for my website.

It was ridiculously easy to set up and I’ve been delighted with how easy it is to use. I jump in and can quickly see everything I need to know for my website:

Fathom Analytics Dashboard

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