Google Sheets and Mailchimp integration using Apps Script

In this post, we’re going to see how to setup a Google Sheets and Mailchimp integration, using Apps Script to access the Mailchimp API.

The end goal is to import campaign and list data into Google Sheets so we can analyze our Mailchimp data and create visualizations, like this one:

Google Sheets and Mailchimp integration for campaign data analysis

Mailchimp is a popular email service provider for small businesses. Google Sheets is popular with small businesses, digital marketers and other online folks. So let’s connect the two to build a Mailchimp data analysis tool in Google Sheets!

Once you have the data from Mailchimp in a Google Sheet, you can do all sorts of customized reporting, thereby saving you time in the long run.

I use Mailchimp myself to manage my own email list and send out campaigns, such as this beginner API guide (Interested?), so I was keen to create this Mailchimp integration so I can include Mailchimp KPI’s and visualizations in my business dashboards.

For this tutorial I collaborated with another data-obsessed marketer, Julian from Measure School, to create a video lesson. High quality video tutorials are hard to create but thankfully Julian is a master, so I hope you enjoy this one:

(Be sure to check out Julian’s YouTube channel for lots more data-driven marketing videos.)

If you’re new to APIs, you may want to check out my starter guide, and if you’re completely new to Apps Script, start here.

Otherwise let’s begin.
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Connecting to the Crunchbase API with Google Sheets

UPDATE: This article was originally written in 2017. Since then, the Crunchbase API is now part of their enterprise tier. The old API, which this article is based on, is no longer accessible. As a result, the code I share below will no longer return Crunchbase data. I leave it here for reference. It may be useful if you do use the paid tier.

Crunchbase API with Google Sheets

The Crunchbase API is easily accessible with Apps Script, meaning you can retrieve Crunchbase company data to display, or analyze further, in your Google Sheet. This article shows you how to connect to the Crunchbase API.

How to import data from the Crunchbase API into Google Sheets

Crunchbase is a business information platform; a sort of giant database of information on organizations and people in the business world, especially the digital/technology/startup world.

They have an API so you can programmatically access and retrieve business data. There’s a free tier, which is what I’ll show in this article, and a paid, pro tier, which has a much richer dataset available through the API.

On the free tier, you’re limited to data on organizations and people profiles, through their Open Data Map. It’s a RESTful API with two endpoints (/odm-organizations and /odm-people) and you need to apply for basic access first to get a user key for access.

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How To Extract Email Addresses Tagged With A Specific Gmail Label

Extract email from Gmail

Everyone uses email in different ways. For me, email is at the very centre of my business. Everything flows through my Gmail account.

Being able to categorize all work enquiries or questions with a specific label, for example Queries (which I nest under my Work label) is one of the most useful features of Gmail.

Recently I needed to extract all of the email addresses for the hundreds of messages under this label. Super tedious to do manually, but thankfully there’s a much quicker way using Apps Script.

In this post, we’ll see how to setup a Google Sheet to extract all the email address for a specific Gmail label. I’ll share the code and walk through it with you. Continue reading How To Extract Email Addresses Tagged With A Specific Gmail Label

How To Combine Text And Numbers In Google Sheets

This tutorial will show you how to combine text and numbers in Google Sheets, and keep the the correct number formatting in place.

Combining text and numbers is common in spreadsheets, for example when you want to add some context, e.g.:

Total: $5,250
Discount: 35.5%

However, if you try to combine text with numbers (or currencies/percentages/dates) directly in a cell in Google Sheets, you’ll notice the numbers loses any formatting, which will make the number harder to read or even less meaningful, e.g.:

Total: 5250
Discount: 0.355

You can use the TEXT function to fix this, and apply formatting to numbers that are displayed with text in a cell.

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How can I format individual data points in Google Sheets charts?

In this article, you’ll see how to annotate your Google charts, by adding formatting and data labels to specific data points only.

Formatting specific datapoints or adding data labels are a very powerful way of adding context to your charts, to bring attention to certain data points and add additional explanation.

How to add formatting to individual data points only?

Custom formatting for individual points is available through the chart sidebar: Chart Editor > CUSTOMIZE > Series > FORMAT DATA POINTS

Chart Editor format series

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